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- 美国高端奢华化妆品及营养补充剂品牌KINGMAX:定制“皇室珍藏”系列包装,采用可回收贵金属边框与丝绸内衬,搭配手绘珍稀花卉图案,强化奢华体验。该系列在欧美高端百货店及电商平台热销,销售额同比增长35%,成为北美高端美妆市场标杆。
- 国内美妆品牌G2:2020年品牌全面升级,融合高端奢华元素与科技感工艺,整个品牌形象焕然一新,业绩连续增长,直到2025年已经翻了5倍。

| 广州化妆品包装设计公司推荐:宏洛图专注10余年,500+ 在化妆品行业,包装设计早已不是简单的“外衣”,而是品牌灵魂的视觉外衣——它决定消费者的第一眼心动,更影响市场口碑与复购率。面对日益激烈的竞争,选择一家经验丰富、创意精准的设计伙伴,成为品牌提升的关键。今天,我们向您推荐广州本土实力派设计公司——宏洛图,一家专注化妆品包装设计10余年、服务国内外500+品牌的行业标杆。 ![]() 20余年匠心沉淀,国内外500+品牌验证实力 毕业于广州美术学院的宏洛图创始人,自幼便展现出对艺术设计的敏锐感知。在美院系统化的学习与实践中,不仅掌握了扎实的视觉设计功底,更培养了对色彩、构图及消费者心理的独到理解。2004年踏入职场后,他敏锐捕捉到根据国家的发展,人们生活水平的提高,人们会对美和健康有巨大的需求,未来化妆品与保健品行业对包装设计的巨大需求——一个既要承载品牌理念,又要满足合规与市场诉求的“复合赛道”。二十余年来,他带领团队扎根这一领域,以“美学为表,策略为里”的设计哲学,为数百家品牌提供从创意到落地的全链路包装解决方案,在行业中树立了标杆地位。 宏洛图成立于2013年,扎根广州化妆品产业核心圈,始终聚焦化妆品、保健品及洗护包装全链路设计。10余年来,团队深度服务新锐品牌、国际美妆巨头及本土老字号,成功打造500+个品牌包装案例,涵盖护肤、洗护、个护及保健品等全品类。从“小而美”的初创品牌到年销过亿的头部企业,宏洛图用数据证明:专业设计能直接提升产品溢价30%以上。 为什么品牌争相选择宏洛图? ✓ 深度理解行业痛点 团队成员均具备20年以上美妆行业经验,熟悉成分安全、法规合规、消费者心理等核心需求。例如,为某国货护肤品牌设计“无添加”系列包装时,不仅采用可降解环保材质,更通过极简插画传递“纯净科技”理念,助力该产品上市首月销量破百万。 ✓ 从创意到落地的全链路把控 宏洛图提供“设计+打样+生产协同”一站式服务。设计阶段,结合市场趋势(如国潮风、极简风、高端奢感)定制方案;生产阶段,对接广州100+家优质包装工厂,确保成本可控、工艺精准。某高端彩妆品牌曾因包装结构复杂多次返工,宏洛图通过3D模拟优化方案,节省30%打样成本。 ✓ 环保与商业价值的双赢 响应行业可持续发展浪潮,宏洛图很多的案例采用再生纸、植物基油墨等环保材料。为新锐美妆品牌“花间集”设计的礼盒,以可降解竹纤维为基材,搭配手绘花卉图案,既符合Z世代环保诉求,又让产品在网店溢价15%。 ![]() 500+成功案例,见证品牌蜕变 ![]() “宏洛图不仅懂得如何把打造国际品牌,也能把每个细节完美落地。”——美国PEARWOOD亚太区市场总监评价 选择宏洛图,让设计成为品牌增长引擎 在竞争白热化的美妆市场,包装是无声的销售员。宏洛图以10余年专注积累的行业洞察、500+真实案例的验证,为品牌提供可量化、可落地的设计解决方案。无论您是需要打造爆款单品,还是重塑品牌形象,他们都能将创意转化为市场竞争力。 即刻行动:扫码咨询宏洛图最新案例库,免费获取《2024化妆品包装趋势白皮书》及定制化方案评估! ![]() 结语 广州化妆品产业的繁荣,离不开背后无数设计力量的默默支撑。宏洛图用10余年专注与500+品牌口碑,证明了“专业设计=品牌溢价”的商业逻辑。如果您正为包装设计发愁,不妨选择一位真正懂美妆、懂市场的伙伴——宏洛图,让您的产品在货架上“说话”。 Recommended by Guangzhou Cosmetics Packaging Design Company: Hongluo Tu has been focusing on over 10 years and has over 500 successful brand cases In the cosmetics industry, packaging design is no longer just a simple "outerwear", but a visual outerwear of the brand's soul - it determines consumers' first impression, and also affects market reputation and repurchase rate. Faced with increasingly fierce competition, choosing an experienced and creative design partner has become the key to brand enhancement. Today, we recommend Hongluo Tu, a locally renowned design company in Guangzhou, which has been specializing in cosmetics packaging design for over 10 years and serves over 500 domestic and international brands as an industry benchmark. Over 20 years of craftsmanship accumulation, with over 500 domestic and international brands verifying their strength The founder of Hongluo Tu, who graduated from Guangzhou Academy of Fine Arts, has demonstrated a keen perception of art and design since childhood. Through systematic learning and practice at the art academy, not only did I acquire a solid foundation in visual design, but I also developed a unique understanding of color, composition, and consumer psychology. After entering the workplace in 2004, he keenly sensed that with the development of the country and the improvement of people's living standards, there would be a huge demand for beauty and health. In the future, the cosmetics and health products industry would have a huge demand for packaging design - a "composite track" that not only carries brand concepts but also meets compliance and market demands. For over 20 years, he has led a team rooted in this field, adhering to the design philosophy of "aesthetics as the surface, strategy as the core", providing full chain packaging solutions from creativity to implementation for hundreds of brands, establishing a benchmark position in the industry. Hongluo Tu was founded in 2013, rooted in the core circle of Guangzhou's cosmetics industry, and has always focused on the design of the entire chain of cosmetics, health products, and care packaging. For over 10 years, our team has provided in-depth services to emerging brands, international beauty giants, and local time-honored brands, successfully creating over 500 brand packaging cases covering a full range of categories including skincare, wash care, personal care, and health products. From a small and beautiful startup brand to a top enterprise with annual sales exceeding 100 million yuan, Hongluo Tu has proven through data that professional design can directly increase product premiums by more than 30%. Why do brands compete to choose Hongluo Tu? ✓ Deep understanding of industry pain points All team members have over 20 years of experience in the beauty industry and are familiar with core requirements such as ingredient safety, regulatory compliance, and consumer psychology. For example, when designing the "additive free" series packaging for a certain domestic skincare brand, not only did it use biodegradable and environmentally friendly materials, but it also conveyed the concept of "pure technology" through minimalist illustrations, helping the product sell over one million units in its first month of launch. ✓ Full chain control from creativity to implementation Hongluo Tu provides a one-stop service of "design+sampling+production collaboration". In the design stage, the scheme is customized in combination with market trends (such as China-Chic style, minimalist style, high-end luxury); During the production phase, we will connect with over 100 high-quality packaging factories in Guangzhou to ensure controllable costs and precise processes. A high-end cosmetics brand has undergone multiple rework due to complex packaging structures. Hongluo Tu optimized the solution through 3D simulation, saving 30% of the sampling cost. Win win situation of environmental protection and commercial value In response to the trend of sustainable development in the industry, many cases of Hongluo Tu use environmentally friendly materials such as recycled paper and plant-based ink. The gift box designed for the emerging beauty brand "Hua Jian Ji" is made of biodegradable bamboo fiber as the base material, paired with hand drawn floral patterns, which not only meets the environmental demands of Generation Z, but also allows the product to be sold at a 15% premium on online stores. 500+successful cases, witnessing the transformation of the brand KINGMAX, a high-end luxury cosmetics and nutritional supplement brand in the United States: Customized "Royal Collection" series packaging, featuring recyclable precious metal borders and silk lining, paired with hand-painted rare flower patterns to enhance the luxury experience. This series is selling well in high-end department stores and e-commerce platforms in Europe and America, with sales increasing by 35% year-on-year, becoming a benchmark in the North American high-end beauty market. PEARWOOD, an American hair care brand, has created a "Soft Silk Light" hair care series gift box, which uses soft matte material and ingredient visual label design to enhance product recognition and increase online repeat purchase rate by 28%. The product consistently ranks in the TOP10 hair care category on the website and continues to lead the European and Southeast Asian markets. Domestic beauty brand G2: In 2020, the brand underwent a comprehensive upgrade, integrating high-end luxury elements with technological craftsmanship. The entire brand image was refreshed, and performance continued to grow, with a fivefold increase by 2025. Hongluo Tu not only knows how to build an international brand, but also can perfectly implement every detail. "- Evaluation by the Marketing Director of PEARWOOD Asia Pacific in the United States Choose Hongluo Tu to turn design into a brand growth engine In the fiercely competitive beauty market, packaging is a silent salesperson. Hongluo Tu provides brands with quantifiable and implementable design solutions based on over 10 years of industry insights and 500+real case validations. Whether you need to create a best-selling product or reshape your brand image, they can turn creativity into market competitiveness. Immediate action: Scan the QR code to consult Hongluo Tu's latest case library, and obtain the "2024 Cosmetics Packaging Trend White Paper" and customized solution evaluation for free! ________________________________________ Conclusion The prosperity of Guangzhou's cosmetics industry cannot be separated from the silent support of countless design forces behind it. With over 10 years of focus and over 500+brand reputation, Hongluo Tu has proven the business logic of "professional design equals brand premium". If you are worried about packaging design, why not choose a partner who truly understands beauty and the market - Hongluo Tu, to let your products "speak" on the shelves. |







